Hi, I’m Rebecca. I’m a New York–based Product Designer with 10+ years of experience designing and scaling digital products at the intersection of brand and user experience.
Most recently, I worked as the Lead Product Designer at The Daily Beast, where I owned end-to-end design across thedailybeast.com, internal newsroom tools, subscription products and the native iOS and Android apps, reaching more than 20 million monthly readers. My work spanned strategy, research, and execution, with a focus on subscription growth, retention, and mobile experiences, including initiatives that helped grow the product to over 100,000 subscribers and drive significant revenue lift on iOS.
I hold a BFA from the University of Michigan School of Art & Design and a Master’s in Branding from the School of Visual Arts. I’m passionate about creating intuitive, well-crafted products where strong branding and thoughtful UX work together to build trust and meaningful user connections.
Outside of product design, I enjoy illustrating, painting, and exploring other creative mediums.Thanks for checking out my site :)