Hi, I'm Rebecca! I am a New York-based Product Designer with a background in branding, graphic design and user experience. I currently work at the Daily Beast on multiple products such as the thedailybeast.com,  the newsroom’s custom writing tool and the Daily Beast's native iOS mobile and tablet application.

In addition to a BFA from The University of Michigan School of Art & Design, I have a Masters in Branding from the School of Visual Arts. I believe there are many parallels between brand experience and user experience, especially in this digital age, where a product's brand can be dependent on its digital experience. A brand allows the user to identify and form an emotional connection to a product. This is one of the many reasons why I have become so passionate about product design. I love being able to merge UX and branding to design products that are intuitive yet meaningful to users.

I strive to create enjoyable and useful products but I also love to illustrate, paint and explore all creative mediums. Thanks for checking out my site :)