Client: The Joyful Heart Foundation
Team: Debbie Millman, Melanie Wiesenthal, Jessie Mcguire, Shaz Bhola, CJ Draper, Maria Sanoja, and Yasemin Uyar
Team: Debbie Millman, Melanie Wiesenthal, Jessie Mcguire, Shaz Bhola, CJ Draper, Maria Sanoja, and Yasemin Uyar
The Joyful Heart Foundation is a non-profit organization in 2004 to support survivors of sexual assault, domestic violence, and child abuse through their healing process.
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/f4b1f397647c4aa36fb881dc_rw_1200.jpg?h=bf4c434ce6611477d92aa31ef7633ce2)
The old Joyful Heart Foundation identity
Challenge
Our challenge was to develop a visual identity that unifies all sub-brands under the JHF umbrella, simplify understanding, and position the organization for growth.
Outcome
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/f051efa5987ff5bda24553af_rw_1920.jpg?h=29e08f6e59ffba222cdd83e4f8e2a71c)
The new Joyful Heart Foundation visual identity
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/680b704f-1685-42dc-8044-50b6c7ff9a66_rw_3840.jpg?h=3eeee46381e586afdf5a2fd8518f5970)
The JHF master logo applied to a brand architecture
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/34e621d4-b944-44b1-917a-bf5c778b05c8_rw_3840.jpg?h=a9c7a07ae0e08a992c4623180fc82384)
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/ee26256f3299d987e0f92327_rw_1920.jpg?h=485822bc667491230410e16eb10758b5)
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/2661c9f5-f7f6-4629-9c3b-1747f6aa7c87_rw_1200.jpg?h=4be661a12a6461e766dbf231d685c822)
25 page Legislative Handbook for End the Backlog's Rape Kit reform.
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/c5530bbb-16a9-492c-b7bb-ba4ce5fc7a72_rw_3840.jpg?h=30e698c8061582ce5be160bab0796df5)
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/22142f6db043e709531ee482_rw_1920.jpg?h=d65d8b3cb2f2733d57309e5890a32452)
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/e983bb5ca376c163cf097e2c_rw_1920.png?h=e9f975a31a896e7306d8c91549e88390)
The Joyful Heart Foundation 100 page Brand Book
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/4997d37cf0d1e05b8897507d_rw_1920.png?h=44d3167c841eda47e751d9f78a006a3f)
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/a7b37880dbd3a432a3f9c179_rw_1920.png?h=e99cd5e7df12e5e2ae1235c9b8370577)