*'Sincerely,' was a strategic idea presented to Crane & Co. in order to reposition the brand. Concept for the application was created with my group members at the SVA Masters in Branding Program. Following the project, as a case study, I completed the research, branding, name, prototypes, UI, demo and presentation.
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/d2cd3d48-f23b-46e6-bf08-b31f5d2baabf_rw_3840.jpg?h=5702f6e5423db100b885f061c4b4ddf4)
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/fc92f282-5006-4b6f-bfc0-1fa51444efdd_rw_3840.jpg?h=89c77e0a805ffd24efcb5a5390c2d98c)
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![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/2bf9ac69-bc97-48d0-b013-6fd74dd7efb0_rw_3840.jpg?h=7a322587347f88c057287d1223a3bc9f)
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/84608c57-8525-4129-9d7c-4c1624aed25b_rw_3840.jpg?h=140a917df8088c52b6f9c597b260d99e)
Research, Information Architecture and Initial Prototypes
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/93c91c08-fa71-4a29-9214-7bcf063c64f1_rw_3840.jpg?h=ddd252af3f0c791c1c64d98fcc25bdff)
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/65e18efa-7c90-4244-ad3c-966f5d60b4d2_rw_3840.jpg?h=1fa02646a75269d5473b580872c55511)
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/0f2e2adf-8640-40bb-98a3-64b879e0ab9b_rw_3840.jpg?h=5f0211c7b97cab497a0fb2189c0eb9a4)
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/97b50eb8-17c7-41ed-b4b3-72de93ea6118_rw_3840.jpg?h=5d4dd9e2bbbe2a541883aba163f6ac9b)
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/880f05b8-4537-4369-9507-458ec6abe961_rw_3840.jpg?h=4abd0421296ec5e1e0e83fa2fa530d95)
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/1629114e-3652-413f-a0de-ed1413b44e73_rw_3840.jpg?h=ce9240580388c6eaa42c682b65167de4)
Hi-Fidelity Prototype
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/162c8e5b-8043-46e4-9005-e271f113f76d_rw_3840.jpg?h=3204146da910c0360f08e158cf2c48fd)
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/1e10f4b2-0262-427a-833e-cbdfe8a633ad_rw_3840.jpg?h=dfa52dcba06425d1e77783c763033a64)
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/ec5329c2-ea9e-4e57-890b-5e0462737907_rw_3840.jpg?h=ff5a70c082bbd9f09a219dcfc0f64c7b)
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/05af0b84-fc89-4c88-9e16-2fb5fd12d36c_rw_3840.jpg?h=44a1f94996dd84d4e7f2a502be9efd51)
![](https://cdn.myportfolio.com/63014e40f95fa02139b1d4eedfb0643f/98e874fb-fd6d-40d1-9f96-af5ac181bfd0_rw_3840.jpg?h=667cf38e0cb7d64de8738cc32f726993)