The Daily Beast Crossword
Summary: Led the end-to-end branding and product design from concept through launch of The new Daily Beast Crossword, a daily puzzle available for all Daily Beast readers.
Platform: Mobile and Web
Role & Responsibilities:
- Created user flows, wireframes, and high-fidelity designs to quickly explore and validate solutions.
- Defined core gameplay, interaction patterns, and visual system for a simple, engaging daily puzzle experience.
- Developed the brand identity and created custom hand-drawn illustrations to bring a fun, distinctive personality to the product.
- Partnered with product, editorial, and engineering to ship high-quality releases.
- Used research, data, and user feedback to refine the experience and improve engagement and retention.
- Ensured accessibility, readability, and usability across devices.
Platform: Mobile and Web
Role & Responsibilities:
- Created user flows, wireframes, and high-fidelity designs to quickly explore and validate solutions.
- Defined core gameplay, interaction patterns, and visual system for a simple, engaging daily puzzle experience.
- Developed the brand identity and created custom hand-drawn illustrations to bring a fun, distinctive personality to the product.
- Partnered with product, editorial, and engineering to ship high-quality releases.
- Used research, data, and user feedback to refine the experience and improve engagement and retention.
- Ensured accessibility, readability, and usability across devices.
The Daily Beast Subscriber Marketing Page
Summary: Led end-to-end design from concept through launch of The Daily Beast’s subscription marketing page, guiding users through subscription offerings and driving conversion.
Platform: Mobile and Web
Role & Responsibilities:
- Partnered with growth, subscription teams, and the subscription vendor to understand user needs, analyze conversion data, and refine the end-to-end conversion and checkout experience.
- Audited the existing experience to uncover usability and conversion issues.
- Conducted competitive analysis to benchmark industry standards and define key features for a high-performing marketing page.
- Created user flows, wireframes, and high-fidelity designs to quickly explore and validate solutions.
- Introduced conversion-focused features such as cart abandonment and targeted CTA pop-ups.
- Used research, data, and user feedback to refine the experience and improve engagement and conversion.
Platform: Mobile and Web
Role & Responsibilities:
- Partnered with growth, subscription teams, and the subscription vendor to understand user needs, analyze conversion data, and refine the end-to-end conversion and checkout experience.
- Audited the existing experience to uncover usability and conversion issues.
- Conducted competitive analysis to benchmark industry standards and define key features for a high-performing marketing page.
- Created user flows, wireframes, and high-fidelity designs to quickly explore and validate solutions.
- Introduced conversion-focused features such as cart abandonment and targeted CTA pop-ups.
- Used research, data, and user feedback to refine the experience and improve engagement and conversion.
The Daily Beast Podcast Page
Summary: Led end-to-end design from concept through launch of The Daily Beast’s Podcast page, created to showcase the brand’s podcast offerings, enable on-page listening, and guide users to major podcast platforms.
Platform: Mobile and Web
Role & Responsibilities:
- Partnered with product and editorial to understand goals and shape how the brand’s podcast content was presented.
- Created user flows, wireframes, and high-fidelity designs to explore solutions and gain stakeholder alignment.
- Conducted competitive analysis to benchmark industry standards and define key features.
- Used research, data, and user feedback to refine the experience and improve engagement and listening conversion.
Platform: Mobile and Web
Role & Responsibilities:
- Partnered with product and editorial to understand goals and shape how the brand’s podcast content was presented.
- Created user flows, wireframes, and high-fidelity designs to explore solutions and gain stakeholder alignment.
- Conducted competitive analysis to benchmark industry standards and define key features.
- Used research, data, and user feedback to refine the experience and improve engagement and listening conversion.
The Daily Beast Newsletter Page
Summary: Led end-to-end design from concept through launch of The Daily Beast’s Newsletter page, created to showcase the brand’s newsletter offerings and enable easy signup.
Platform: Mobile and Web
Role & Responsibilities:
- Partnered with product and editorial to understand goals and shape how the brand’s newsletters were presented.
- Created user flows, wireframes, and high-fidelity designs to explore solutions and gain stakeholder alignment.
- Researched and designed an optimized experience for subscribing to multiple newsletters in a single flow.
- Conducted competitive analysis to benchmark industry standards and define key features.
- Used research, data, and user feedback to refine the experience and improve engagement and signup conversion.
Platform: Mobile and Web
Role & Responsibilities:
- Partnered with product and editorial to understand goals and shape how the brand’s newsletters were presented.
- Created user flows, wireframes, and high-fidelity designs to explore solutions and gain stakeholder alignment.
- Researched and designed an optimized experience for subscribing to multiple newsletters in a single flow.
- Conducted competitive analysis to benchmark industry standards and define key features.
- Used research, data, and user feedback to refine the experience and improve engagement and signup conversion.
