iOS App
- For 7+ years, led end-to-end product design for the iOS app across phone and tablet experiences, owning and launching new features that optimized user experience, increased engagement, and drove long-term loyalty.
- Redesigned the homepage to improve navigation and provide clearer access to all content verticals
- Designed account and subscription experiences, including paywall gating and subscriber-only flows
- Improved the reading experience through clearer content hierarchy and customizable font sizing
- Elevated the App Store rating from 3.0 to 4.8 through iterative UX improvements and user-focused design
- Drove app monetization, resulting in 2X higher ARPU compared to the website
Android App
- Led the design and cross-functional development of the Android app launch in 2023
- Adapted and scaled proven iOS design patterns while introducing platform-specific UX optimizations for Android users
