Company: The Daily Beast
Role: Lead Product Designer
Platforms: Web (desktop & mobile)
Timeline: Ongoing (August 2018 to October 2025)
Role: Lead Product Designer
Platforms: Web (desktop & mobile)
Timeline: Ongoing (August 2018 to October 2025)
Summary: Led end-to-end product design for the iOS app for over 7 years, shaping phone and tablet experiences that improved navigation, increased subscriptions, and enhanced the reading experience. Spearheaded the 2023 Android app launch, scaling successful iOS patterns while tailoring the UX for Android users.
Outcomes:
- Elevated the App Store rating from 3.0 to 4.8 through iterative UX improvements and user-focused design
- Drove app monetization, resulting in 2X higher ARPU compared to the website
- Elevated the App Store rating from 3.0 to 4.8 through iterative UX improvements and user-focused design
- Drove app monetization, resulting in 2X higher ARPU compared to the website
Homepage Redesign
Redesigned the homepage to remove the split view and create a clearer, more readable layout, expanding article cards to full width with larger images for better scannability. Added dark and light mode to improve accessibility and give users more control over their reading experience.
Redesigned the homepage to remove the split view and create a clearer, more readable layout, expanding article cards to full width with larger images for better scannability. Added dark and light mode to improve accessibility and give users more control over their reading experience.
Navigation Redesign
Improved navigation by adding a top scrollbar for quick access to vertical pages and introducing a bottom navigation bar to make key features easier to find. Also added a dedicated “Browse” menu, allowing users to access individual pages for each vertical, making it easier to quickly find the specific content they want.
Improved navigation by adding a top scrollbar for quick access to vertical pages and introducing a bottom navigation bar to make key features easier to find. Also added a dedicated “Browse” menu, allowing users to access individual pages for each vertical, making it easier to quickly find the specific content they want.
Article Page Redesign
Redesigned the article experience across mobile and tablet to feel more premium and immersive. Introduced light and dark modes, improved typography with adjustable font sizing, and expanded the overall reading layout. This redesign fixed tablet layout issues and created a larger, more comfortable reading experience.
Redesigned the article experience across mobile and tablet to feel more premium and immersive. Introduced light and dark modes, improved typography with adjustable font sizing, and expanded the overall reading layout. This redesign fixed tablet layout issues and created a larger, more comfortable reading experience.
Cheat Sheet Redesign
Redesigned the cheat sheet article experience to improve clarity and usability. Removed the split view in favor of a more focused, single-column layout, resulting in a cleaner, more intuitive reading flow across devices.
Redesigned the cheat sheet article experience to improve clarity and usability. Removed the split view in favor of a more focused, single-column layout, resulting in a cleaner, more intuitive reading flow across devices.
Onboarding Flow Design
Designed an onboarding flow to welcome new users, introduce key offerings, and guide them through subscribing or creating an account. The experience focused on clarity and ease, helping users quickly personalize their profile, notifications, and data settings.
Designed an onboarding flow to welcome new users, introduce key offerings, and guide them through subscribing or creating an account. The experience focused on clarity and ease, helping users quickly personalize their profile, notifications, and data settings.
Subscriber Experience Design
Designed account and subscription experiences, including paywall gating and subscriber-only flows. Considered multiple user states, including registered, subscribed, and non-registered, to guide users toward conversion with a clear, intuitive experience.
Designed account and subscription experiences, including paywall gating and subscriber-only flows. Considered multiple user states, including registered, subscribed, and non-registered, to guide users toward conversion with a clear, intuitive experience.
